PROJECT: New Logo and Badge System
CLIENT PROFILE: NIghtlife Promotions and Marketing
MARKET FOCUS: Men and Women 21–45 (clientele) and B2B (venues, partnerships, sponsors)
CLIENT DIRECTION: Update the visual look of MEG for both B2B and Marketing purposes. Expect heavy digital use on social media and application to a wide array of promotional materials (clothing, hard goods, soft goods.) Creatively looking for something bold, scalable and fun. Influences: the beach, Los Angeles, 1960s Southern California and the 1980s.
CLIENT PROFILE: NIghtlife Promotions and Marketing
MARKET FOCUS: Men and Women 21–45 (clientele) and B2B (venues, partnerships, sponsors)
CLIENT DIRECTION: Update the visual look of MEG for both B2B and Marketing purposes. Expect heavy digital use on social media and application to a wide array of promotional materials (clothing, hard goods, soft goods.) Creatively looking for something bold, scalable and fun. Influences: the beach, Los Angeles, 1960s Southern California and the 1980s.
CORPORATE SIGNATURE
MAIN BRAND BADGES
SECONDARY BRAND BADGES
